Philadelphia is officially stepping into its global spotlight moment. With just 100 days to go until kickoff FIFA World Cup 2026, the city is launching celebrations in a big way. And it all starts with a high-energy countdown pep rally in the heart of Center City
A citywide celebration kicks off the countdown ⚽️
On Tuesday, March 3, Philadelphia Soccer 2026 will transform Comcast Center Plaza into a vibrant hue of music, movement, and soccer pride. Running from 11:30 a.m. to 1 p.m., the event marks the official start of the final countdown to one of the biggest sporting events in the world.
The outdoor celebration will bring together fans, performers, and city leaders for a midday burst of energy designed to reflect both Philadelphia’s spirit and the global real of the tournament.
“How Do You Phan?” Campaign takes center stage 🎉
The pep rally also doubles as the official launch of the city’s fan campaign, “How Do You Phan?‘, a playful not to Philly’s unmistakable fan culture. Attendees will get a first look at the campaign’s hype video. Also they can even contribute their own traditions on an interactive chalk wall dedicated to all things Philly fandom.
The countdown is on —here’s what to expect ✨
Hosted by Brandon Graham of the Philadelphia Eagles, the rally promises a lively mix of entertainment, including:
- 🏈 A special appearance and hosting duties by Brandon Graham
- ✨ Appearances from beloved Philadelphia mascots bringing hometown energy
- 🥁 High-energy rhythms from Kùmélé African Drum and Dance Ensemble
- 🇧🇷 Vibrant beats and performances by the Batalá Brazilian percussion group
Together, these performances will turn the plaza into a global celebration of soccer, culture, and unmistakable Philly spirit.
Philadelphia prepares for a global moment 🌎
As one of the 16 host cities, Philadelphia is gearing up to welcome the world in June and July 2026. The expanded tournament will feature 48 teams and over 100 matches across North America, making it the largest World Cup ever stages.
This countdown kickoff event is just the beginning of what’s expected to be a months-long celebration leading up to the tournament.
It will showcase Philly not just as a host city, but a global destination for sports, culture, and community.
📍Comcast Center Plaza (outdoors) | 1701 John F. Kennedy Blvd.