Philadelphia is about to become the epicenter of theme park storytelling. Beginning February 14, 2026, The Franklin Institute will debut Universal Theme Parks: The Exhibition. This world-premiere experience pulls back the curtain on how some of the most iconic attractions are created. From dinosaurs and dragons to monsters and movie magic, this is a must-see event.It’s perfect for families, creatives, and thrill seekers alike.
Spanning a massive 18,000 square feet, the exhibition promises to transport visitor straight into the heart of Universal’s legendary worlds, without ever leaving the city.
What is Universal Theme Parks: The Exhibition?
Universal Theme Parks: The Exhibition is a first-of-its-kind immersive experience that explores the creativity, innovation, and storytelling behind Universal Destinations and Experiences.
Guests will journey through eight themed galleries, encounter 20 interactive experiences, and see 100 original artifacts pulled directly from fan-favorite attractions.
Expect recognizable worlds from Jurassic World, How To Train Your Dragon, Universal Monsters, and more, all brought together in one dynamic, hands-on exhibition. It is part museum, part behind-the-scenes studio tour, and part interactive playground.
What can visitors expect inside the exhibition?
The exhibition goes far beyond looking at prop behind glass. Visitors will step into the creative engine behind Universal’s most iconic attractions through immersive galleries, hands-on activities, and rare behind-the-scenes artifacts.
Here’s what to expect inside Universal Theme Parks: The Exhibition
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🎢 Step Into the Action:
Walk through immersive environments inspired by Universal’s most beloved attractions and feel like you are inside the parks themselves. -
🛠️ Create Like a Theme Park Designer:
Design roller coasters, build monster masks, and program animated figures using real tools and technology used by Universal’s creative teams. -
🦖 Get Up Close With Legendary Worlds
See ride vehicles, props, and original artifacts from fan-favorite franchises like Jurassic World, How to Train Your Dragon, and Universal Monsters. -
🎭 Meet the Stars (Sort Of)
Pose with authentic costumes from Universal live shows featuring characters like Toothless, Po, Tigress, and Gingy. -
⚙️ Explore the Tech Behind the Thrills
Discover how animatronics, robotics, special effects, and storytelling work together to bring rides and attractions to life. -
📸 Strike a Pose
Snap photos with real props and themed environments designed specifically for this interactive experience.
As Gerald Raines, Senior Vice President of Global Location Based Entertainment and Licensing at Universal Destinations & Experiences, shared:
For those wondering how we create mind-blowing attractions and experiences that shatter guest expectations, this engaging exhibit offers an in-depth look that celebrates the talents of our team.
Why is the world premiere in Philly such a big deal?
Hosting the world premiere during Philadelphia’s 2026 semi-quincentennial year makes the moment even more special. The Franklin Institute has become known for debuting major traveling exhibitions, and this one continues that legacy in a big way.
The exhibition will run from February 14 through September 7, 2026. Locals and visitors will have months to experience a rare inside look at how Universal builds the thrills that captivate millions around the world.
Visit the official website to purchase tickets.