SEPTA Is Rebranding And Changing Its Name

Lauren Piot Lauren Piot

SEPTA Is Rebranding And Changing Its Name

The Southeastern Pennsylvania Transportation Authority is rebranding to be more cohesive and easy to use.

A SEPTA spokesperson announced their proposition to rename the transit brand and make new signage in response to feedback the brand has been receiving from commuters and advocates.  After the results of many surveys, research, group sessions, and workshops, SEPTA is finally putting that plan into action to create a more cohesive transit brand.

“The result is a plan that will result in new, consistent signage across the system – highlighting SEPTA’s modes of travel as an interconnected, seamless network that can get you points across the Greater Philadelphia Region affordably, quickly and safely,” the spokesperson said.

According to the proposal, they want the new name to be “descriptive”, “inclusive”, “interconnected”, “universal” and “recognizable” thus suggesting the new name to be “SEPTA Metro”. SEPTA is also proposing a “standardized transit vocabulary,” by using letters, colors, squares, and terminology, to create a universal and easy-to-use transit system. Indeed, these changes hope to create “a supportive quick visual cue when someone navigates SEPTA”. The Market-Frankford Lines would become the “L lines,” the Broad Street Lines will be the “B Lines” and the trolley lines to the “T Lines.”

SEPTA is asking Philadelphians for their input about this new system and asking them to submit their thoughts here. What do you think of these changes?


[Featured image: Shutterstock]

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