The first day of spring is one week away officially arriving Monday March 20, 2023 which means only one thing in Philly: free Rita’s Water Ice. It’s a tradition Philadelphians anticipate every year, taking their place in long lines to not only symbolize our Philly spring fever but also our love for the Rita’s brand.
Rita’s, in its 39th season, has been giving away free Water Ice on the first day of spring for 31 years.“We’re excited to continue our beloved Italian Ice giveaway tradition on the first day of spring as we take pride in lifting the spirits of many of our fans across the country as spring means warmer weather is on its way,” said Linda Chadwick, CEO of Rita’s Italian Ice & Frozen Custard[/trackLink].
“We hope to see everyone enjoying their free ice at Rita’s on March 20, and encourage entering to win free ice for a year on the Rita’s app.”
Expansion & Growth
Amongst the many other unique attributes of our beloved Philly, right alongside the cheesesteak, we are the home of the Water Ice. Many out of towners wonder what the water ice is and locals, we smile wondering if we should share our best kept sweet treat. We may not have a choice.
Rita’s is also smiling this season with plans to open 40 more new locations and more drive-thrus, as well as e-commerce and online ordering capabilities.
Maddie LaPorta, a representative for Rita’s, explained to The Patch that Rita’s plans to expand into Missouri, and is focused on growing its presence along the Route 95 corridor. Areas such as Texas, Illinois, New York, Central/North Jersey, Florida, Georgia, and the Carolinas are targeted for growth. Rita’s will also “grow its presence” in the Midwest by opening locations in Missouri, Illinois, and Texas.
Founded in Bensalem Township in May 1984 by Bob Tumolo, Rita’s Franchise Company, LLC, now has more than 550 locations in 31 states.
A New Flavor Is Here
If that doesn’t make you wanna google your newest & nearest Rita’s, we have one more bit of exciting news: a new flavor! Yes, Water Ice aficionados, the new Gummy Bears flavored water ice is set to make its cute & sweet debut on the first day of Spring. There will also be a frozen coffee line debuting in April. How exciting is that! So mark your calendars and let’s kick off Spring the Philly way!