Philly foodies, get in here! A new dessert obsession has officially landed in Philadelphia’s Chinatown. Beloved Japanese bakery Beard Papa’s is opening its doors, bringing its famous made-to-order cream puffs to one of the city’s most iconic food neighborhoods.
Located at 104 N. 10th Street, just steps from the Chinatown Friendship Gate, this new spot is set to become a go-to for anyone with a sweet tooth.
What makes Beard Papa’s so special? ✨
If you’ve never had a Beard Papa’s cream puff, prepare to be hooked. They craft each pastry throughout the day with a signature process:
- 🥐 Light, airy chop pastry shells baked in-house
- 🍦 Filled to order with rich, premium custard
- 👀 Watch your dessert being made right in front of you
Fan-favorite shell flavors include:
- Original
- Chocolate
- Oreo™
- Matcha 🍵
They pair each one with their classic vanilla bean custard, plus rotating seasonal flavors that keep things exciting year-round.
Grand opening deals you don’t want to miss 🔥

To celebrate the launch, they’re is rolling out some seriously sweet perks:
- 🎁 First 100 customers who purchase a 6-pack get a limited-edition note
- 🍰 Free original cream puff with purchase (opening weekend with voucher)
- 🛍️ Exclusive merch and special discounts
- 🎟️ Sweepstakes for gift cards and branded swag
Safe to say, it’s worth getting there early.
About Beard Papa’s 🥐
Founded in Osaka in 1999, Beard Papa’s has grown into a worldwide sensation with 550+ locations across 15 countries. Known for quality ingredients and its signature cream puff technique, the brand has built a loyal following across the globe.
Philly, now it’s our turn.
Plan your visit 📍

Whether you’re exploring Chinatown, dessert-hopping in Center City, or just craving something new, this spot is about to be a must-visit. One thing’s certain: your dessert rotation just got a major upgrade.
📍 104 N. 10th St., Philadelphia, PA
📅 Grand opening weekend kicks off March 28 at 11am