FIFA Is Coming To Philly
It’s unlikely that, if you’re reading this, you’re not already well aware that
Philadelphia was chosen as a host city for the FIFA World Cup 2026.
The world’s biggest sporting event is coming to North America in 2026. Philly was included in the official selection of 16 host cities across the United States, Canada, and Mexico. Lincoln Financial Field will host an unannounced number of games in the quadrennial international soccer tournament.
Markedly, under Fifa’s plan, the U.S. will host an upwards of 60-80 games including the quarterfinals on.
Indeed, this is a major milestone event for the city of brotherly love and Philly is undoubtedly feeling the excitement.” To have this brand, to be able to use this now as our framework for how we go to market about promoting Philadelphia and this tournament here is really exciting,” Meg Kane, host city executive for Philadelphia Soccer 2026, said.
“Our colors are bright, bold, vibrant and definitely make their presence known just like Philly you can’t miss them.”
Philly hosted its own branding unveil and celebrations. Mayor Kenney raised a FIFA flag in City Hall.
Of the 16 host cities, there are a total of 10 in the United States: Dallas, Houston, Kansas City, Atlanta, Seattle, San Francisco, Los Angeles, Boston, Philadelphia, Miami, and New York/New Jersey.
Equally important, Mexico meanwhile has 3 host cities: Guadalajara, Monterrey, and Mexico City. In like manner, Vancouver and Toronto will host games in Canada.
Economic Win For Philly
Indeed, Philadelphia being chosen as an official host city will be a major economic win for the city.
Not only, is the World Cup is expected to draw hundreds of thousands of people to Philadelphia, but also, it is expected to generate about $460 million in economic impact alone for the city.
Philadelphia Soccer’s branding represents the city’s history as the birthplace of America, a re-imagination of the crack in the Liberty Bell, and the Art Museum steps. Furthermore, the colors include a splash of green to pay homage to the Eagles and the Linc, where the games will be played.
Indeed we are a few years away from this once-in-a-generation event, however, Philly is surely counting down. You can follow all things FIFA in Philly by visiting the website here.
